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Group Dentistry Now Show: The Voice of the DSO Industry

May 12, 2024

Sulman Ahmed, DMD, Founder, Chairman & CEO of DECA Dental Group joins the GDN Show. He discusses:

  • Growing up in Zimbabwe and moving to the US
  • A customer-centric service model in dentistry
  • Working in the business to working on the business
  • The 'take it personally in business' concept
  • The 'Starbucks of dentistry' philosophy at DECA
  • Much more

To order Dr. Ahmed's book 'Make Them Smile' visit to you can find the retailer of your choice. 

To learn more about DECA Dental visit

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